When I bought Essence Irreplaceable (EI) it immediatly struck me as a version of Zoya Jules (ZJ) - on steroids. That's why I compared them! Both are 2 coat, and while they are on the same level, they are definitely not dupes. EI has a lighter, more lilacy base color, where ZJ has more of a tanned base. Also, the golden shimmer is way more obvious on EI then on ZJ.